Darren helps owners of small and midsize businesses get day-to-day work under control so they can spend more time serving customers and growing their companies. At DeMarino Corporation, he works with owners to clarify who owns what, simplify recurring work, and make business systems easier to manage.

His background spans healthcare information systems, practice management, and business analytics. He has advised hospital executives across the country on keeping critical systems available, setting operating policies, and managing costs.

Darren holds a Master of Science in Business Analytics and a bachelor’s degree with a major in Computer Science and a minor in Business Administration. He applies that training to practical questions owners face, from forecasting demand to deciding which work needs attention first.

Lyn Larson is the founder and photographer behind Mahal Imagery, an award-winning studio based in Ocala, Florida. Her career spans wedding, portrait, and commercial photography across the United States and internationally, from California to Paris, Mexico, and Thailand.

Her photographs have appeared in Harper’s BAZAAR, and Mahal Imagery earned The Knot’s 2019 Best of Weddings award. Lyn pairs an editorial eye for composition with a documentary instinct for catching people in unguarded moments.

Lyn also founded Brand Story Media, where she leads brand photography and designs marketing campaigns. At DeMarino Corporation, she brings the same eye for detail to helping business owners identify what makes them distinctive and tell that story through photography, video, and marketing campaigns.

Leesa Ross brings 20 years of project management experience to DeMarino Corporation, with a background in agile delivery and enterprise software development. She has managed large, complex projects for Marriott, Southwest Airlines, and Wawa, coordinating work across teams and keeping competing priorities in view.

Leesa makes complicated work easier to manage by clarifying what matters most, who owns each decision, and what needs to happen next. She brings the same discipline to owner-led businesses that need to get an important project moving, address problems early, and keep the team focused on what customers need.